Weekly       eCoach

No 49                    The eMagazine for Self-Coaching       December 10th, 2007

BORA Consulting - Consultancy for Entrepreneurs - Ralf Borlinghaus
contact: ralf.borlinghaus@bora-consulting.com, +41 44 58 66 157

 
Weekly Column   BORA Blog

Globalization Is Tough -

Do You Still Regard Your Company As One Big Family Or As A Global Market Place?

To start its second TeleSeminar with a Swiss Global Player BORA went to Thailand last week. Twelve participants flew in from Australia, China, Hong Kong, Indonesia, Japan and Taiwan. Its great to work with these people on Strategic Self-Management topics.

After a two years period of centralisation the company has started again a restructuring process in order to stop the decrease of its stock performance. Now the power goes from the corporate center back to the regions again; so the pain of the ones is the joy of the others and the participants of the seminar were in a good mood. They were selected from the region to get assessed referring to possible bigger jobs in the future.

Most of the participants had been with the company for quite a long time and all of them were committed to it like to their own family. However, during the seminar they got challenged by the request to change perspective: to not any longer regard their company as their enlarged family but to look at it as a global market place. They were asked to describe their personal product offered to the company as their strategic customer. They were requested to measure the attractiveness of their services and their present market position from their strategic customer's perspective. On the other hand they should get aware about their present level of personal marketing power activated to sell their product into that intra-corporate market.

From that perspective the participants understood that it is not up to the company to come along with proposals for further career steps. Instead, the employees got challenged to make offers how to provide added value by taking over higher responsibility in the future. Moreover, these offers should be sold to the company actively after the Strategic Self-Management Seminar during a development talk with the direct manager, to a local top management and a human resources management representative: What are the company's benefits, if it brings the employee in the targeted role? So the company has to be convinced by the employee actively to invest in his or her further development. From this perspective it's also up to the employee to create a win-win situation.

Hugh, to some of the participants that switch from just being an employee to an entrepreneur in own matters seemed to be too cruel. The rules applied outside and inside the company must be different. Really? Just in parallel to the assessment center six times zones away in Switzerland the first hundred employees got informed by the company that they were not any longer needed due to the restructuring process. I guess, those were also hundred percent committed to the company as part of their enlarged family. Now they feel abundant, mistreated, pushed away. As entrepreneurs in own matters they just would have lost their customer and would be ready to acquire a new one. 

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Quote

"A dog is not a good dog since he is a good barker. A man is not a good man since he is a good talker."
        Siddartha Gautama Buddha (ca. 450 -ca. 370 B.C.)
 

News: BORA Goes Thailand  (see column)               

 

Strategic Self-Manager                                               

Buddhists Monks In Thailand

Money Moves The World? - Not For Them!

  The first impression you get in Thailand as a foreigner is that business is everywhere all day long. Everybody is rushing around to make his living. But here and there you can see people dressed in orange shawls promenading like reminders that not money  counts but whether but happiness - Buddhist monks in Thailand.